the STORE

A Legacy Of Integrity 

UF Fashion is the culmination of decades of clothing manufacturing experience that we’ve fine-tuned to bring you our men’s wear label, UF – Designed 4 Gentlemen (D4G) …… a fresh fashion perspective.

Simplicity of design coupled with details that make the difference is how we create a long-lasting impression. Timeless trends and quality fabrics are our basis for making a statement. 

Locally made in South Africa by our own local talent, UF-D4G is slow fashion to replace mindless consumption. The launch range THELINE brings you their basics, curated with the notion of simplicity , style and fit. 

“Integrity is the central tenet of the UF brand. Integrity informs everything that we do, everything that we make, and everything that we value. Integrity underpins how we think, what we design, who we work with, and how we create.”